It is a very soft pastel color palette that creates an effect far from that childish and sugary world often associated with classic pastel tones. This is perhaps my favorite palette, certainly the most original of the 4. They create a welcoming and harmonious atmosphere at home, a place to find refuge and recharge your batteries.
These colors invite us to live in the present and to seize the moment. The “marine” shades are accompanied by a golden bronze and a very soft green leaf which also recall the nature of the Nordic countries. This palette is inspired by the colors of the sea to bring home the same tranquility that the view of a pristine coastal landscape, the sea, the sky and the horizon gives us. They are the perfect colors for those who love travels, exotic atmospheres and for those who like to discover new cultures and their craft traditions. Jotun takes its inspiration from the colors of the earth, an element that unites all countries and cultures, and from the colors found in the world: from the golden pink shades of the Moroccan desert sand to the burnt orange of Mexico, passing through the color of the mix of Indian spices “Masala” or the “Humus” of Arab countries. It is the warmest palette, a mix of colors that create a welcoming, rustic atmosphere with exotic flavors. This palette continues the trend of warm earthy colors that we have seen in recent years. “Īs always, the images created for the catalog are beautiful and very inspiring: this year too the styling was entrusted to the talented duo formed by Kråkvik and D’Orazio. With beautiful colours and contemporary colour combinations, a complete home is created, with room for both aesthetics and everyday life.”. Our needs can vary from day to day, and from room to room. “We want to feel safe and protected, and with colours we can create the nourishing atmosphere we need. “ In uncertain times, our homes become even more important,” says Lisbeth Larsen, Jotun’s global color manager. REDISCOVER is in fact the name chosen to describe this new collection of colors: the rediscovery of the house, in these uncertain times, but also the rediscovery and reinterpretation of some of the company’s historical shades. The palettes are presented through four stories that help us rediscover the home with new shades and combinations. 29 colors that compose 4 different palettes.
JOTUN, a Norwegian paint company, also presented the new colors for 2021 on August 20th. My favorites are the LADY 8302 Laurbær, LADY 10963 Golden Bronze and LADY 10966 Almond Beige.Every end of August, many companies begin launch their new catalogs for 2021 (we saw the new Ikea catalog in the previous article). This week Jotun presented 3 tendencies: City Motions, Silent Serenity and Lush Garden. The color chart represents global color tendencies where it the last few years has been less white walls and more use of colors.
The paint LADY Pure Color is launched in a new version, even more matte to create a luxurious feel. The color chart consists of 32 colors and it´s designed to make it easy for us to create a well balanced palette throughout our homes. Because life at home has its own pulse, a rhythm that effects the way we live, choices we make and how we see the world. The press photos are usually pinned away in infinity because of of the beautiful colours and perfect styling and shot at some of the prettiest locations by Danish photographer Line Klein and styled by the the Norwegian stylist duo Kråkvik & D´Orazio. Jotun are known to use a lot of time and resources for their research on tendencies and to develop colors that not only look beautiful but that you actually will love surrounding yourself with. It really makes it so much harder to choose. The quality of the paint and the color charts are on point. I have just painted my first room at home with paint from Jotun and I must say I am hooked. Rhythm of life // Jotun Lady Colour Chart 2018